Since 2012, the FPAQ had been seeking a credible sports nutrition expert to help promote and develop its Fuelled by Nature program, and help it become an important player in the sports nutrition sector and a go-to source.
VIVAÏ became involved in the project’s development in various ways, helping to educate the sports community about the benefits of incorporating maple syrup into their diets.
Since VIVAÏ became involved in the Fuelled by Nature program, maple products have found a place in the sports nutrition market. Athletes are becoming increasingly aware of maple product benefits thanks to the FPAQ’s recipes, media attention, and promotion at events!
January 25 2016