FEDERATION OF QUEBEC MAPLE SYRUP PRODUCERS : FULLED BY NATURE PROGRAM

Mandate :

Since 2012, the FPAQ had been seeking a credible sports nutrition expert to help promote and develop its Fuelled by Nature program, and help it become an important player in the sports nutrition sector and a go-to source.

Action :

VIVAÏ became involved in the project’s development in various ways, helping to educate the sports community about the benefits of incorporating maple syrup into their diets.

  • Scientific monitoring and a literature review to guide future research projects and advise the FPAQ and its producers in the development and analysis of maple products, recipes and menus for active customers.
  • Development of all media content related to sports nutrition and participation in a communications and training strategy.
  • Events: Development of a kiosk and interactive-activity concept to promote the Fuelled by Nature program and its website at endurance events across Quebec.

Results :

Since VIVAÏ became involved in the Fuelled by Nature program, maple products have found a place in the sports nutrition market. Athletes are becoming increasingly aware of maple product benefits thanks to the FPAQ’s recipes, media attention, and promotion at events!

Date

January 25 2016